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Your brand is still talking to the customers you had

Business goals can change in a single meeting. The way people see your company changes much slower. Why brand strategy has to move with business strategy.

More than a list of values

A values project for a software company turned into a conversation about what kind of company they wanted to build, and showed us where a brand actually starts.

One boat, two rhythms

Marketing is force, brand is direction. What happens when the two pull to different rhythms, and why a smaller promise can make a brand more credible.

Your brand is still talking to the customers you had

More than a list of values

One boat, two rhythms