Most agencies hand you a list of services and leave you to work out which ones you need. We’d rather tell you.

These are four engagements we’ve run enough times to know their shape — what gets decided, in what order, and what you’re holding at the end.

Each one starts from a different problem, so the first question isn’t what you want to buy.

It’s what’s actually stuck.If none of them fits, say so. We’ll build the one that does.