02 Identity
An identity isn’t a logo. It’s the system that lets forty people make things that still look and sound like one company, on a label, a proposal, a trade-show wall, a job ad.
Identities rarely fail at the presentation. They fail eleven applications later, when nobody remembers the rule and there’s no file to check. So we design the core first, then the rules around it, then the templates your team actually opens on a Tuesday afternoon.
When you can make work that looks like you without calling us, it’s finished.
WHAT THE WORK INVOLVES
- Visual research and insights
- Naming
- Verbal identity
- Voice and tone of voice
- Stylescape design
- Logo design
- Visual identity design (fonts, colours, graphical elements)
- Brand styleguide
- Visual identity assets
- Packaging design
