We start from building 3 style scapes that we’ll help us determine what’s your brand aesthetic positioning. They will allow us to explore different visual directions and analyze each one’s pros and cons. The style scapes will become the basis of the future visual identity of the brand.

The logo is a symbol of your brand and it needs to work as a minimal representation of who you are. It has a limited development ability so it needs to be supported by a system of elements that help deliver the complete message. It will make your brand instantly recognizable and it has to generate a specific idea. But the logo is just the first step of building an identity. The color palette is created to work with the logo and build the overall imagery of the brand.

From the logo, we move to other developmental stages and start creating additional support elements like packaging, illustrations or iconography. The additional materials are created both for online and offline purposes and are following the same design direction to make sure your brand is consistent in communication.