This process revolves around the workshop session we have with the stakeholders, where we go deep into the brand, from values all the way to main goals. These sessions have the sole purpose to put us all on the same page, so we understand your needs and you understand our solutions.

In accordance with our discoveries and conclusions we build a document to envelop the most important steps and the stages of rebuilding the brand. It will be all incorporated in the way the brand will communicate, from messaging to tone of voice.

Based on our strategic approach the new design will be created starting from the logo. The new design will be adapted to all mediums where the brand has touchpoints with the audience. Our focus is consistency and clear communication.

The brand’s identity is finalised and set up in all the areas of communication. We make sure that all your needs and expectations are met and what we’ve created is clear. The brand gets its official document: the brandbook.