This situations has driven consumers to change their behaviours and forces brands to change strategy. A list of things we need to understand before doing anything.
To know what is going to stay the same we have to understand what is definitely going to change. An article about branding and communication during the pandemic.
Brands have it harder than ever with the new generations of consumers because they have no brand loyalty, are impossible to satisfy and have the attention span of a fish.
Brands are more and more human and people want to interact with the brand as humanely as possible.
What happens when you do more than expected.