03 Full Build
Some launches don't get a second attempt. A new company, a new category, a business that has outgrown the name it started with. The cost of getting it wrong isn't a redesign. It's a year.
Full Build is everything we do. Strategy first, until the position holds. Then identity in full: the mark, the system, the rules, the assets, the templates. Nothing is left as a slide with good intentions on it.
It's the longest engagement we run, and built to outlast the people who commissioned it.
This is for you if
- You have product-market fit, and a brand that hasn’t caught up with it.
- You’re heading into a moment that sets the next two years: a raise, a new market, a partner you can’t look small in front of.
- You need to be in the market this quarter, not next year.
- You expect to keep changing, and want a base and a system that can take it.
Highlights of value
Leadership alignment.
The key players of your company understand the reasons beyond the business and deepen their knowledge on the brand.
Cut the cost of everything you make next.
Templates, components and rules mean the next campaign, product or market entry starts assembled instead of from zero.
Enter the next market without rebuilding.
The system is designed to stretch across products, languages and channels you have not launched yet.
How it runs
Strategy in full.
Research, executive team strategy workshops, positioning, differentiators, voice. The whole spine.
Direction.
Stylescapes. You pick a direction before anything gets built on top of it.
Identity design.
The files and templates you need to actually launch with.
The system.
Styleguide, assets, templates, packaging. Everything your team will touch.
What you leave with
A full brand strategy, written down and signed off.
A complete visual identity and the system that governs it.
A styleguide people can follow without calling us.
Asset libraries, templates and packaging design.
Source files your next designer can pick up without a handover call.
At a glance
Best for:
Established companies launching or rebuilding at full scale.
Who we need:
One decision-maker who stays with it from the first day to the last.
Runs:
Three to six months.
Investment:
Based on scope.
The
outcomes
So our core people found a new drive, and carried that back into their own teams. Projects that came after the workshops started with much more momentum and engagement.
We gained further confidence in ourselves and in our people.
Mihaela Sofronea
CMO, Green Group
The whole process was a mirror held up in front of us. It also showed us what we actually do for the community, how much we have in common as a team, weaknesses we could work on. To me the process is the valuable part, beyond the final result.
Claudia Abrudan
Executive Director Fundația Comunitară Oradea
Defining and structuring our company values made it simple to put expectations into words, for the team and for clients, and it became clear who fits with them and who doesn't. To my own surprise it has brought clarity in how I look at our team and company culture. Those of us who stayed, we stick better together.
Istvan Barta
CEO Tracknamic
What really impressed me was the thinking process behind every design decision. Nothing was accidental or unintended. Every element had a reasoning behind it, and most important of all, it all fit together.
Eric Ralls
CEO and Founder, Earth.com
So our core people found a new drive, and carried that back into their own teams. Projects that came after the workshops started with much more momentum and engagement.
We gained further confidence in ourselves and in our people.
Mihaela Sofronea
CMO, Green Group
The whole process was a mirror held up in front of us. It also showed us what we actually do for the community, how much we have in common as a team, weaknesses we could work on. To me the process is the valuable part, beyond the final result.
Claudia Abrudan
Executive Director Fundația Comunitară Oradea
Defining and structuring our company values made it simple to put expectations into words, for the team and for clients, and it became clear who fits with them and who doesn't. To my own surprise it has brought clarity in how I look at our team and company culture. Those of us who stayed, we stick better together.
Istvan Barta
CEO Tracknamic
What really impressed me was the thinking process behind every design decision. Nothing was accidental or unintended. Every element had a reasoning behind it, and most important of all, it all fit together.
Eric Ralls
CEO and Founder, Earth.com
Do it properly, once.
If you're launching something you can't afford to get wrong, this is the engagement built for it. Tell us what you're building, and we'll take it from strategy to full system.