My Golf Group is an award-winning marketing agency from Dublin, Ireland specialized in the golf industry. They launched in 2008 and their expertise spreads over all fields connected to a golf business, from venue management to course maintenance and client acquisition. They built these types of specialized services over the years and developed different products according to market requirements. They've also built a network of successful platforms aimed to help golfers and golf clubs communicate directly.
When they approached us they were in need of a solid new identity that would envelop all their services and platforms. Because the business has grown organically there was a certain brand miscommunication between all the subsidiaries. Our main focus was to create a common identity for the group and help communication.
brand identity redesign
Connecting a set of complementary services in one complete solution could mean significant growth in value for the client, so it needed to be very well developed and strategically motivated.
Following the business purpose of the rebrand, we created a congruent identity for the services they provide, so that all users can recognize the visual language, no matter where they interact with the brand. A solid brand provided more clear and efficient communication.