Valcris build elevators and are great at it. In fact, they are so determined to grow that they’ve built the most advanced elevator factory in Romania, with state of the art technology and integrated design and innovation departments. They made a name for themselves by delivering amazing products and continuously investing in development.
The elevator market is dominated by major international players that have a tradition in elevator manufacturing and have huge businesses. In order to make your mark in an environment of this type, you really need to be nimble and adaptive.
The complexity of the brand lies in its dichotomy, Valcris is a B2B business that focuses on the end consumers’ journey. We had to bridge the gap between the needs of the business client and the desires and expectations of the user.
Valcris had a great reputation in the market, driven solely by their high-quality products and excellent service. But their identity was far from that, especially because they had been through two failed rebranding attempts before.
We had to take it from the beginning to redesign their identity and do that as efficiently and painlessly as possible.